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Discover export opportunities and target markets. Expert advice on starting and expanding export activities, plus information on available export support programs.
9 articles in this category
Export is not a linear extension of domestic sales. At low volumes, export not only recoups slowly – it often never becomes economically viable. Low volume is not a problem in itself, but under certain conditions it carries disproportionately high risk.
Botond Barabás
Successful Hungarian exporters are not successful because they offer a better deal, but because they operate differently. Export is not a sales trick but a question of organisational functioning.
Botond Barabás
A local partner is not a universal solution in export. Poorly chosen, it can become one of the most costly export mistakes. The question is not whether you need a local partner, but when, why, and in what form.
Botond Barabás
Interest in exporting alone does not mean export readiness. The following six-point self-assessment model helps you objectively evaluate where your company stands today, and which areas require further preparation.
Botond Barabás
Many Hungarian companies fail in foreign markets not because their product is poor, but because they enter too early or under the wrong circumstances. The costs of poor timing are often invisible.
Botond Barabás
In export markets, price competition is one of the deepest dead ends. A significant portion of Hungarian companies instinctively choose this path. But is it worthwhile – and if not, what is the working alternative?
Botond Barabás
One of the most critical strategic questions when entering an export market is not what you sell, but how. Bringing in a distributor or building your own sales team represents fundamentally different cost, risk, and growth trajectories.
Botond Barabás
Most Hungarian companies fail in export markets not because their product is poor, but because they do not treat export sales as a system. We present 7 typical mistakes Hungarian companies make in their export activities.
Botond Barabás
Starting to export is a great opportunity for growth, but it comes with many pitfalls. This comprehensive guide shows how to begin export activities, what documents are needed, and how to find target markets.
Mihály Beke