Media Kit
Audience data, formats, and pricing for advertising on ImportExport.hu
Who we are
ImportExport.hu is Hungary's leading trade portal for companies involved in manufacturing, trading, importing, and exporting. We provide up-to-date professional content, guides, and market analyses.
Our target audience consists of businesses active in international procurement and sales: manufacturers, traders, importers, exporters, procurement and sales managers, executives, and decision-makers. Our readers don't browse – they search. For solutions, suppliers, service providers, and professional background information.
We offer advertisers precise targeting options: ads placed at the article level, by category, or across the entire portal – in the form of banners, PR articles, case studies, and audio ads.
Target Audience
Our portal is read by key players in the import-export sector:
Manufacturers
Production companies that import raw materials or export finished goods. Procurement and sales decision-makers.
Traders, Importers & Exporters
Owners and managers of small and medium-sized businesses engaged in international trade.
Logistics & Freight Companies
Carriers, freight forwarders, and warehouse service providers handling international trade logistics.
Customs & Legal Experts
Customs agents, specialists, international trade lawyers, and consultants.
Finance & Funding Professionals
Export credit insurers, factoring companies, and specialists in international payment solutions.
Banner Advertising
All banners fill the full available width. Prices are per week of placement.
Banner placements on article pages
Banner placements on the homepage
| Banner Position | Placement | Price / week |
|---|---|---|
| Header Banner Appears at the top of the page on every page. Maximum visibility. | Above the header, full width | €78 |
| Pre-Article Banner Appears directly before the article content, in the main content area. | Above article content | €67 |
| Post-Article Banner At the end of the article, before related content. | Below article content | €44 |
| Sidebar Top Banner At the top of the sidebar, highly visible next to the article. | Top of sidebar | €56 |
| Sidebar Middle Banner In the middle of the sidebar, visible while scrolling. | Middle of sidebar | €44 |
| Sidebar Sticky Banner Stays in a sticky position in the sidebar while scrolling. Continuous presence. | Sidebar, follows on scroll | €67 |
| Homepage Hero Banner The most prominent position on the homepage. The most valuable placement. | Top of homepage, featured | €100 |
| Category Page Banner Appears at the top of category listing pages. | Top of category page | €44 |
| Pre-Footer Banner Appears on every page, above the footer. | Above footer, full width | €33 |
All banners can be targeted to a specific article, category, or the entire portal. Minimum booking: 1 week.
Audio Advertising
Audio ads are personal, attention-grabbing, and non-skippable. Your brand reaches listeners while they consume professional content.
- 5-second ad slot per article
- 4 ad slots per audio article
- Targeting by article or category
- Advertiser provides the audio file (MP3, max 5 sec)
- Non-skippable format
PR Article Writing
Don't have the time or capacity to write the PR article yourself? Our team takes care of it: based on an interview or a short brief, we craft a professional, reader-friendly PR text that fits the tone of the portal.
- Professional copywriting based on brief or interview
- SEO-optimised, reader-friendly style
- One round of editorial revisions included
PR Article Publishing
A PR article is the most powerful form of native advertising: professional content that informs, builds trust, and reaches exactly the right audience. The optimal length is 4,000–6,000 characters (with spaces) – detailed enough to be informative, yet concise enough to be reader-friendly.
- Edited, SEO-optimised professional PR article
- 4,000–6,000 characters in length
- Published among articles, categorised
- Social media share
- Featured in newsletter
- Available on the portal indefinitely
- Optional audio (MP3) version available
Case Study Publishing
A case study is the most effective B2B content: it demonstrates your expertise through a real project with concrete results. The reader doesn't see an ad – they see proof. The package includes a detailed company profile page presenting your organisation.
- Detailed case study in edited form
- Published in the Case Studies category
- Featured CaseStudy Highlight block in the article (company intro, logo, image)
- Company profile page: detailed introduction, contacts, industry
- Homepage feature in the Case Studies section
- Social media share
- Featured in newsletter
- Available indefinitely
Advertising Packages
Our bundled packages offer comprehensive exposure at a discounted rate.
Starter Package
- 1 sidebar banner (any position)
- 1 pre- or post-article banner
- Category targeting
- Monthly report
Professional Package
- 1 case study publishing
- Company profile page
- 2 banners (header + sidebar sticky)
- 4 audio ad slots / week
- Article-level banner targeting
- Newsletter feature
- Detailed monthly report
Enterprise Package
- 1 case study + company profile page
- 1 PR article publishing
- Homepage hero banner
- 3 banners (header + sidebar + article)
- 8 audio ad slots / week
- Full targeting (article + category)
- Dedicated account manager
- Weekly report and optimisation
Why advertise with us?
Article-Level Targeting
Your banner ads can appear next to a specific article – exactly where your target audience is.
Measurable Results
Detailed weekly and monthly reports on impressions, clicks, and reach.
Professional Context
Your ad appears alongside credible, edited professional content – not in social media noise.
Decision-Maker Audience
Our readers are company executives, procurement and sales managers – real professionals with decision-making authority.
Personal Support
A dedicated account manager helps you plan and optimise your campaign.
Flexible Terms
Weekly pricing, package discounts, custom solutions. No long-term commitment required.
Technical Specifications
Banner Ads
- Formats: JPG, PNG, WebP (max 200 KB) or GIF (max 300 KB)
- Banners automatically fill the available width (responsive)
- Recommended aspect ratio: 16:3 (header), 16:10 (article), 1:1 or 4:3 (sidebar)
- Minimum resolution: 1200px width (header and article banners)
- Minimum resolution: 600px width (sidebar banners)
Audio Ads
- Format: MP3, 128 kbps or higher
- Length: maximum 5 seconds
- Advertiser provides the finished audio file
General Guidelines
- Ad content must be relevant to the topic of international trade
- Not permitted: adult content, gambling, illegal activities
- PR articles and case studies are published in edited form
- Submission deadline: minimum 3 business days before publication
Request a Custom Quote
We'll help you find the best advertising solution for your goals. Get in touch and we'll respond within 24 hours.